LEGO CITY PASSENGER TRAIN
Our creative challenge was to demonstrate the coolness factor of LEGO City’s new bullet train to older children with a passion for trains. Our solution was a TVC and cutdown videos for social and shopper centred around a fantastic train journey through a child’s imagination.
Shot in Denmark, using live action and CGI, we created a rollercoaster ride through some of the amazing LEGO City environments a child can build, while highlighting new product features like dimmable headlights, bistro-style dining and accessible double-doors for bikes and wheelchairs.
