Portfolio

  • Betfair

    Betfair

    Posters & Digital

    We developed a recognisable tone of voice for Betfair that was distinctly British rather than American, designed to reflect the brand's values of openness, honesty and traditional sense of fair play. The brand poster 'Less Vegas' ran on the Cromwell Road while more specific messages were placed in digital media.

  • Betfair

    Chelsea TV

    Press

    We produced three press executions for The Chelsea FC magazine encouraging fans to sign up for Chelsea TV. The ads showed how fans could enjoy watching their team in action from the comfort of their own home, and played off the tagline: 'Make every game a home game'.

  • Betfair

    CWDC

    Direct Mail

    The 'name-badge' DM was created to recruit new social workers. We wanted to present a fair picture of the job, so we asked four social workers to tell their stories, and chose Laura Pannack to photograph them. Laura was named 'One to Watch' by Creative Review soon after.

    In the 'express delivery' DM, we wanted to offer the UK's top graduates a fast track to social work, so we sent them a letter in a custom-made Express Delivery envelope, designed for the CWDC by Adrian.

  • Betfair

    Energy Saving Trust

    Press

    Four press ads, designed to tie in with the TV campaign 'I saved my 20%' by the Energy Saving Trust. Each execution offered householders a new way to save money on their energy bills, and join the campaign to 'Save your 20%'.

  • Betfair

    First Great Western

    Posters & Radio

    Our brief was to encourage off peak rail travel between London and the West Country for First Great Western. We created a new art direction style for the brand, taking visual cues from budget airlines to convey the value message. The executions shown here were used to promote trips to London and Bath.

    For local radio, we created a minute-long poem for First Great Western written in the rhythm and meter of a train going over tracks.